• Home
  • PC

    Intel’s Project Athena laptops to be ‘Engineered for Mobile Performance’

    - Advertisement -

    It is a new badge (not literally) of approval that is being introduced by Intel to simplify what Project Athena is about. A lot of laptop users aren’t tech-savvy so this simple branding, over something that says “Project Athena” on the box, does make a lot of sense as it will allow non-techy users to know exactly what they are buying.
    As hinted above, this isn’t actually a badge or logo on the laptop itself but a graphic that will be on display in stores or on the package.

    So what is Project Athena?

    The New Project Athena is a drive by Intel to create new and more efficient portable mobile PCs. Intel knows that there is stiff competition from AMD in desktops and servers, while ARM is steadily catching up in mobile performance. With the recent release of their 10nm mobile CPUs, Intel is looking to rapidly leverage the advantages it has. Project Athena will help the company and its partners focus on key aspects of designing slimmer and faster devices.

    Key specs of Project Athena based laptops.
    - Advertisement -

    Intel has set up stringent norms for qualifying a laptop as Athena ready. The company will conduct a series of tests to gauge the responsiveness, battery life, sound and the overall performance of the laptop to ensure a device is worthy of the new certification.

    Intel might not have the most competitive products now but they still haven’t lost a touch when it comes to effective marketing. Intel has had the ability to turn simple product names into powerful brands that become household names, a quality they share with Nvidia. AMD, on the other hand, has really struggled with it until very recently with Ryzen.

    - Advertisement -

    Recent Articles

    Inside NVIDIA’s RTX: What Exactly is Ray-Tracing?

    These days ray-tracing is one of the most popular buzz-words in the gaming and computer graphics industry. But what exactly is it,...
    EA FIFA 20 VOLTA Football

    FIFA 20’s Biggest Achievement Is In The Past – VOLTA Football Overview

    FIFA 20 is here and among many changes includes a new mode- Volta. Fans of the older FIFA Street titles may remember it. Well, now you can play the same game, with some minor changes here!

    NVIDIA GeForce RTX 2070 Super Price Drops to All-Time Low of ₹40,500

    Recently with the release of the Navi cards from AMD, Nvidia is in a bit of a rough spot in terms of...

    Best Budget PC Build Under Rs. 20,000: October 2019

    Under 30K, building a gaming PC is not easy. You'll have to either rely on second-hand parts or make some compromises here...

    AMD Radeon RX 5700 XT vs NVIDIA GeForce RTX 2070 Super: Which One Should...

    At the beginning of 2019, there weren't a lot of options in the upper midrange GPU market. If you wanted a capable...

    Related Stories

    Leave a Reply

    Stay on Top - Get the daily news in your inbox