Custom AMD Radeon RX 5700 XT Cards from Gigabyte and Asus Overpriced in India

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Despite running a GeForce 2070 Super, I’m a long-time fan of AMD graphics products. In most markets, AMD cards are a genuine value option: The Polaris based RX 580 and 570 trumped the GeForce GTX 1060 and the 1050 Ti in terms of both price and performance for a long time, mining inflation notwithstanding.

Custom AMD Radeon RX 5700 XT Cards from Gigabyte and Asus Overpriced in India

It is precisely because of this reason that the Indian prices for the board variants of the Radeon RX 5700 XT cards are so disappointing. In Western markets, Navi pair makes for a compelling alternative to the RTX 2060 Super and RTX 2060. Priced at $349, the 5700 wipes the floor with the vanilla Super, while the $399 RX 5700 XT gives the GeForce RTX 2070 Super a run for its money, costing $100 less. The consistently lower prices relative to the RTX 20 series stack are what make Navi so compelling in those markets. It’s not necessarily because it’s an absolute feature or performance winner: You’re losing out on about 10-15 of raster performance and support for hardware ray-tracing.

Custom AMD Radeon RX 5700 XT Cards from Gigabyte and Asus Overpriced in India

In India, AMD’s partners have inflated Navi pricing so much that team Red’s key advantage is just gone. Looking through Prime ABGB listings for the Radeon RX 5700 XT, you can’t help but cringe at the pricing. Reference 5700 XTs are selling at over Rs. 39,000. This is just a few thousand less than cheaper AIB RTX 2070 Supers. Meanwhile, the custom Radeon 5700 XTs like Gigabyte Gaming OC model are selling for as much as Rs. 45,000. This is well above base RTX 2070 Super prices, and about as much as I paid for my factory-OC’d Galax 2070 Super.

Custom AMD Radeon RX 5700 XT Cards from Gigabyte and Asus Overpriced in India
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The lower-end RX 5700 is priced more reasonably. We’re only seeing reference models here but most are priced below Rs. 32,000. This is a few thousand short of the circa Rs. 35,000 that AIB 2060 Supers are selling for. This makes the RX 5700 the cheapest premium 1440p card on the market. However, it’s still hard to recommend: they’re reference models and the 2060 Super–which performs a bit better and supports ray-tracing–is just a few thousand more.

I really do wish we could recommend Navi but with prices the way they are now, it simply makes more sense to buy into the RTX Super line.

Further Reading:

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7 Comments

  1. ASUS ROG STRIX GEFORCE RTX 2070 ADVANCED 8GB GAMING GDDR6 what about This???? 34k brother Rx5700xt ke barabar ka performance dega na?

  2. Primeabgb is very overpriced. I bought an RX 580 last year from them and have been regretting since then. It’s better to check out prices on mdcomputers in my opinion. I haven’t bought anything from there yet, but the prices do seem more competitive.

  3. Absolutely true. At these prices it’s best to get a RTX 2070S because of these pathetic pricing of Gigabyte and ASUS 5700XT. Greedy AF.

  4. Just bought a Gigabyte RX 5700 XT gaming OC for 36,300 from GamesNComps. The Amazon listed pricing is about 42,000!! These partners are ripping us. In the US this card is priced between 420-425! That is about a 100 usd markup! Even after paying import duties and given the nature of these businesses, they are just ripping customers off!!
    The RTX2070S is going for around 42k. So well it a good choice if you are thinking only gaming! But I dont like what Nvidia is doing around nowadays! And the difference from a 5700XT to a 2070S is marginal. I don’t care for the RTX gimmick either

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