Sony to Merge With Viacom 18 to Challenge Disney+ Hotstar Lead

- Advertisement -

While the world is fighting a pandemic, various new opportunities are also taking shape in the entertainment and technology industry. Recently, Sony Picture Network and Viacom18, a joint venture with Reliance Industries-owned Network 18 and ViacomCBS, are looking at a merger to take on Disney+ Hotstar and other digital entertainment platforms in India. The two companies are said to be in the final stages of the talks.

Network18 owns a 51% stake in Viacom 18, while Viacom holds the remaining 49%. Sony will own a 74% stake in the merged entity, while Viacom18 will hold the remaining 26% once the deal is processed.

The news of the merger comes a year after Disney and Star India signed a merger for $71.3 Billion, under which Disney+ became part of Hotstar. The company then launched the Disney+ Hotstar as premium.

- Advertisement -

Sony and Viacom 18 have a stronghold in the television industry. While some people see this merger as a competition, it might as well just be a step towards expanding the entertainment horizons. The Hindi entertainment industry is a massive part of Viacom 18’s revenue.

Reportedly, Raj Nayak, former Chief Operating Officer, Viacom 18 tweeted: “Interesting: Sony to own 74 percent after the merger with Viacom 18; ready for a duel with Disney Star.”

Read our other articles here.

- Advertisement -
Tannavi Sharma
I love Dogs, Pizza, and Chai more than I like the entire mankind itself.

Leave a Reply

Related posts

Latest posts

Does Bollywood Need More Representation in the Online Casino Industry?

The online casino industry is growing in India, with more people logging on to internet gambling sites every year. This is helped by the...

Staying safe with online casinos

The days of having to go into a casino to have a quick bet are over. In fact, you don't even have to go...

Cyberpunk 2077 Developers Release Official Modding Tools To Help Players Fix Their Game

CD Projekt Red has released official modding support tools for Cyberpunk 2077, so players can create unique content themselves to fix, and improve, the...

Next Article Loading