Looks like AMD’s not the only one doing good on Wall Street these days. Nvidia stock prices increased for the second consecutive day. What was the reason this time? A surprise announcement that Microsoft and Nvidia will partner to bring RTX ray tracing to Minecraft.
The initial launch of the Turing cards several months ago did little to improve Nvidia’s position: the GeForce RTX 2080 Ti and 2080 were simply too expensive. Meanwhile, the vanilla 2070 didn’t really improve performance over the older 1080. Moreover, teething issues with DLSS and ray-tracing meant that few people saw these features as an indispensable part of gaming’s future. With the release of the
This is important in light of the new Minecraft partnership. Venturebeat estimates that Minecraft has over 90 million players in the community. This makes it a uniquely popular title and a large number of those people are gaming on PC. If RTX compels even a small number of Minecraft players to buy into the new Turing cards, it’d be a big win for Nvidia.
Are you looking forward to Minecraft RTX? We…er…kind of are. We’ll let you know how it is and how well (or terribly) it runs.