Reliance Retail Acquires Urban Ladder for Rs. 182 crores!

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Mukesh Ambani generated headlines one after the other, while Reliance powered through the slow market and falling economy. Reliance Retail, with an array of foreign investors backing it, has bought out Urban Ladder hoping to enhance its grip in the online retail space. So what does this deal look like?

Reliance Retail
Reliance Retail Ventures is part of Reliance Industries Limited focusing on retail aspects of the empire

Also Read: Amazon Sends Legal Notice to Future Group Over Deal with Reliance Retail

Reliance-Urban Ladder Deal: Crunching the Numbers

Urban Ladder’s market valuation fell from Rs. 1,200 crores in 2018 to Rs. 750 crores in 2019. E-commerce has been seeing a free fall despite raising Rs. 857 crores recently. Ratan Tata, Steadview Capital, Kalaari Capital, SAIF Partners, and Sequoia India all hold positions in the books of marque investors in Urban Ladder. However, the eight-year-old furniture selling e-commerce firm has been struggling to stay afloat, which lead to talks with Reliance Retail.

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Reliance Retail is on a buying spree with an aim to acquire a sizeable market share trying to become a heavyweight in the retail segment. Reliance Retail bought out 96% stakes in Urban Ladder with Rs. 182 crore deal and an Rs. 75 crore deal in the pipeline set in December 2023 taking Reliance Retail’s holding up to 100%.

Reliance Retail Offline Store
Reliance Retail paves its way to larger chunk of the market. Courtesy: Forbes India

On November 15, Reliance Retail on a stock exchange filing stated that the deal would further enable the group’s digital and new commerce initiatives and widen the bouquet of consumer products provided by the group. Urban Ladder alongside its e-commerce platform for furniture and home décor also features retail stores Bengaluru, Chennai, Hyderabad, Mumbai, Pune and NCR.

Urban Ladder offline store
Urban Ladder’s offline store. Courtesy: Business Standard

Reliance Retails huge pooling of investors earlier this year includes a 9.99% equity stake taken by Mark Zuckerberg’s Facebook and a 2.04% equity stake taken by PIF of Saudi Arabia. Reliance Retail Ventures has been using its might to shop stakes at Zivame, Netmeds alongside its complete buy-out of Future Group’s Retail business earlier this year. Reliance Retail also plans to dethrone Grofers, BigBasket and the likes with its own grocery chain JioMart.

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