Bharti Airtel and NODWIN Gaming, South Asia’s leading esports company, have announced a new partnership with Airtel India eSports Tour to further grow esports in India.
The partnership is aimed to be the first national ranking of eSports players in the country. The tour will also have a national ranking and awarding system for Indian esports players based on their year-long performance across top tournaments. This will then be used as a base to create a points table for all participants.
From NODWIN Gaming: Airtel India ESPORTS TOUR will initially cover all NODWIN tournaments across gaming titles of PUBG Mobile, CS:GO, Clash of Clans, FIFA, etc. The coverage will extend to all iconic NODWIN tournaments such as the India Premiership by NODWIN, DreamHack India, The Northeast Cup, KO Fight Nights, and PAN Fest.
“Airtel has always been a pioneer in Indian telecom and we are thrilled to partner with NODWIN to unlock the potential of esports in India. Airtel is an enabler of digital lifestyles in emerging India and youth are at the core of our brand proposition. We look forward to a deep and long term collaboration with NODWIN as we embark on this exciting digital journey,” said Adarsh Nair, Chief Product Officer, Bharti Airtel.
“NODWIN Gaming believes that by binding the elements of independent tournaments into a single storyline we will give rise to a new culture in the competitive world of Indian esports. The teams and players will now look up to perform throughout the year rather than focusing on few big standalone tournaments in a year,” said Akshat Rathee, Founder and MD, NODWIN Gaming.
Initially, the Airtel India ESPORTS TOUR will be seeded by NODWIN in its extensive tournament network and will aspire to be a platform where all tournaments will carry an agreed weightage independent of the organizer. The ecosystem will allow the flexibility of choice for players to play what they want and when they want.