YouTube Shorts is Here to Potentially Rival TikTok

In light of TikTok getting some mostly unfavourable attention for some time, YouTube announced today that it has launched something similar which could be an alternate to TikTok. YouTube Shorts is a short-form video experience which is being launched in India for the time being. It allows users to make a fifteen second or less video and upload it on YouTube Shorts.

These videos can be made with the help of creator tools which were available for TikTok as well. There are options of speed controls, along with a timer and a countdown feature with which users can shoot the videos.

YouTube Shorts

These videos can also have songs linked in the background. YouTube has a plethora of songs that one can choose for their videos and this is a great thing as YouTube will also keep adding new songs to their library. 

The company has mentioned that YouTube Shorts is still the “early version of the product” and through this release, it will be getting the necessary feedback to improve and make YouTube Shorts work better. YouTube has also created a ‘+’ icon which is present in the button tab for Android – this will enable users to create videos easier.

For now, YouTube Shorts is available for India and on Android devices, but soon it will be made available for iOS users from other countries. YouTube has a row which highlights these short videos which will help users navigate and find these Shorts easily. 

YouTube Shorts

The video-streaming giant has created this option where one can switch between videos by vertically swiping to find other videos. YouTube has also stated that it will roll out new features for the creators in the coming few weeks or months and also hopes to keep making YouTube Shorts better.

A little about these creator tools on YouTube Shorts: these tools include a multi-segment camera that will help join multiple videos into one short video. YouTube has made other creator tools which are a lot more creative compared to TikTok. Thus, each time a user decides to shoot a video on YouTube Shorts, they actually get a lot more options to unleash their creativity. Instagram Reels also has its own set of creator tools which are petty similar to that of TikTok’s. 

As technology advances, creators and artists can now take advantage of the incredible power of smartphones to easily create and publish high-quality content wherever they are in the world, and people can be entertained and informed by bite-sized content in the spare minutes of the day,” said Chris Jaffe, YouTube VP of product management.

In recent news, Oracle, after becoming the top bidder, is now on the way to become the “technology partner” for TikTok. However, this deal also now requires the approval of President Donald Trump.

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