Podcasts are our new rave right now. And where better to listen to it on than Spotify? The music-streaming giant is all set to bring a host of new podcasts in a multiyear deal with Warner Bros. and DC Entertainment.
Spotify, along with Warner Bros. and DC Entertainment will produce and distribute a slew of original narrative scripted podcasts. These will be exclusively licensed to Spotify for a period of time.
The deal gives Spotify the rights to original scripted, narrative DC podcasts based on the various superheroes and super-villains that DC is famous for. This includes Superman, Batman, Harley Quinn, Wonder Woman and the Joker. The podcasts will also have new storylines, all set in the DC Universe, but will not be related to the existing movies and TV shows.
And it doesn’t end there. in addition to podcasts based on the DC Universe, Warner Bros. is also supposed to come up with podcasts based on other properties like Looney Tunes and Supernatural. Plus, there will also be podcasts not based on Warner Bros.’ existing intellectual property.
Spotify has been on a roll lately with their podcast content. They recently signed a $100 million+ deal to exclusively distribute Joe Rogan’s ‘The Joe Rogan Experience’ podcast. Spotify also has deals with Kim Kardashian West. it’s an exclusive podcast about criminal justice reform. On the other hand, there’s also a stale of exclusive podcast with the Obamas That sounds might exciting, right?
Spotify first started its journey in the podcast territory with the purchase of Gimlet Media, Anchor and Parcast last year. The company also got a hold of Bill Simmons’ The Ringer in February.
Although the Warner Bros./DC podcast seems very exciting, there is little to no information on it. We don’t know the specific projects or when they will be made available. However, the end product is supposed to feel similar to that of a DC film – complete with a web of complex characters and storylines – just in audio format.
Warner Bros. is said to be responsible for the production of the podcasts. On the other hand, Spotify is responsible for the marketing, advertising and distribution of the shows – which will be done exclusively on the platform.
“As we continue to see explosive growth in podcasting around the world, we are thrilled to partner with Warner Bros. to build this slate of programming drawn from the worlds of DC and WB,” said Dawn Ostroff, Spotify’s chief content and advertising business officer, in a statement.