Sony Pictures and Hyundai Motors teamed up for various future events. The partnership joins Sonys Pictures IP with Hyundai’s leading technology and visually innovative design. Hyundai Motor’s new models and technologies will star in five upcoming Sony movies including Uncharted (July 2021); the sequel to Spider-Man: Far From Home (November 2021); the sequel to Spider-Man: Into the Spider-Verse (October 2022) and other projects yet to be announced.
“This strategic partnership with Sony Pictures will allow customers to understand and experience our human-centred future mobility vision through innovative vehicles and technologies, illuminating a way forward for transforming how we move, interact, and design our lives for optimal benefits. We will offer various ways to inspire our customers and movie fans around the globe,” said Wonhong Cho, Executive Vice President and Chief Marketing Officer of Hyundai Motor.
“This deal embodies the true definition of the word partnership,” said Jeffrey Godsick, EVP of Global Partnerships and Brand Management, and Head of Location Based Entertainment at Sony Pictures Entertainment. “The deal has many layers, including substantial marketing support, but its real potential and impact come from groundbreaking content that we will develop together,” he added.
The partnership is not only beneficial for the companies but will also ensure better experiences for viewers in the future. The companies will collaborate on a wide range of ancillary content-creation which in turn will offer a wide range of content.