AMD seems to have some sunny forecast ahead! Samsung has finally inked an agreement with AMD to use its RDNA graphics architecture with future Exynos processors!
With Samsung struggling in terms of graphics performance compared to their Snapdragon counterparts in their North American offerings, this comes as a boon. Their MALI offerings in the global variants have been inferior compared to their Exynos counterparts over the years, so this seems like the perfect opportunity for Samsung to bounce back!
AMD’s Radeon series has always been associated with notebooks and PC hardware so this will definitely help AMD to diversify in the ARM space. Moreover, AMD doesn’t have as much funding as Intel, and this deal will result in AMD making a considerable amount of cash through royalties from Samsung on every phone they sell. Team red is already powering consoles such as the PS4 and Xbox One which has helped them carve out a niche for themselves in a way, considering that these consoles aren’t a slouch when it comes to performance.
Add to this the fact that AMD will be the graphics provider of choice for Google’s Stadia project and you can clearly observe that AMD is diversifying in the marketplace, something that Intel has failed to do for a while. An added bonus is the success of AMD’s 3rd generation of Ryzen processors that have quite literally set fire to Intel’s shares the past few months.
If AMD manages to pull off superior graphics performance compared to the Snapdragon lineup, it really will solidify their presence in the mobile space. Let’s just hope Samsung implements the AMD architecture in the best possible way to optimize it for the Android work environment. Fingers crossed!