• Recently Reliance hired Jyoti Deshpande as their head of Media & Entertainment division.
  • In a statement coming from a source close to Jio, it was revealed that the telecom giant is going to expand into the streaming market with exclusive self-produced web series.

Reliance Jio, the Indian mobile network operator, has made great leaps in the mobile data market. Within just two years, the network has gone on to capture a major portion of the market, with promises of free/cheap data. Recently they also announced their plans of entering the larger broadband market with their Jio GigaFiber program. And while cheap data is great, it’s no use if there is no content to consume with it.

Jio has determined to bring a change in the Indian streaming market. While India has had quite the number of streaming services popping up over the last few years, they’re still only a minuscule part of the market. Most of the content consumption in the country comes from its TV sector. But that is about to change soon.

Reliance Jio Streaming GigaFiber
Reliance Jio

According to some reports, Reliance has hired Jyoti Deshpande as their head of Media & Entertainment division. For the uninitiated, Deshpande is a former CEO and managing director at Eros, one of India’s largest motion picture distribution companies. The following quote was stated as per the report:

Recently, 20-25 creative people have come on board… the company has realised that viewers here are taking to original Indian content on platforms such as Netflix and Amazon in a big way… the company too expects to offer some web series to consumers within 4-6 months.

When Jio entered the mobile network market back in 2015, it shook up the country. The telecom giant offered unbeatable prices for data consumption and also introduced the notion of free calling and removed the idea of roaming charges. And now, Jio is offering a new service, GigaFiber with the promise of being the cheapest FTTH operator in the country.

Reliance Jio
Reliance Jio’s catalog

It is because of this influence that any new announcement from the networking giant is treated with such importance. The following came from a source who gave in the following info while on a talk with Livemint.

Content market is still not properly tapped… Reliance has hired a bunch of scriptwriters and content creators and is in the process of setting up a huge production house.

Jio has got itself an immense density of audience. One may argue that entering the streaming market now that global leaders like Amazon Prime & Netflix are here might prove difficult. Aside from that, there’s also an abundance of domestic services like Hotstar & ALTBalaji. The company has launched services like JioCinema & JioTV but they’ve been lacking in original content. Hopefully, that is going to change. Whether Reliance will be able to crack through this tough competition remains to be seen.

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