Sony has released its annual corporate report for 2020, highlighting the key strategic goals to improve and expand the PlayStation brand. One of these goals is to continue to bring first-party games to the PC platform. While exclusivity has been and will continue to be, a key focus of PlayStation, it seems like Sony is opening up to the idea of expansion beyond the box.
An excerpt from the detailed report reads:
SIE aims to achieve robust revenue growth by accelerating the virtuous cycle that has been established for the PlayStation Platform. This entails increasing active users and playtime, enhancing network service and reinforcing content IP so that consumers select PlayStation as their platform of choice. Targeted outcomes include growth in active users, stronger retention and a shorter cash conversion cycle, from which expanded cash flow can be expected. We will explore expanding our 1st party titles to the PC platform, in order to promote further growth in our profitability.
We recently saw the beginnings of this goal with the PC port of Horizon Zero Dawn, one of PS4’s strongest exclusives. However, the port wasn’t handled well, which made one of PS4’s best exclusives hard to run on even the best PCs of today. If Sony wants to put more 1P games on PC, they really should look into making the absolute best ports that those games deserve.
Earlier this year we saw some rumors of PS4 exclusives like Days Gone, Bloodborne and others coming to PC. While those specific rumors were dismissed by Sony at the time, it won’t be surprising if some of them do turn out true after the PS5 launches. On the PlayStation blog, Head of Global Software Brand Marketing Craig Malanka wrote the following regarding Horizon’s PC port and the sequel, which is a PS5 exclusive:
“We’re confident PC players will fall in love with Aloy and her world. Then, when Horizon Forbidden West arrives for PlayStation 5 and it’s time to find out where Aloy’s journey takes her next, we invite them to join along!”
Sony has been very vocal about their belief in console generations, and console exclusivity that comes with it. PlayStation 5 is taking a more traditional approach to this generation compared to their competition Xbox’s more platform-agnostic approach. In order to transition their 112 million PS4 user base, a key factor will be investing in existing franchises and expanding them to bring new players in.
From there, Sony’s focus will be on keeping those players locked into the PlayStation 5 ecosystem. Don’t expect PS5 exclusives to release on PC at release. The only reason why we’re seeing PS4 exclusives on PC right now is to generate interest in new & established franchises alike so players can invest in PS5 for the inevitable sequels.