Oppo announced on Monday that it has set up a specialised lab for camera innovation at its Hyderabad R&D centre to develop localised camera features and solutions that utilise Artificial Intelligence (AI) and to focus on developing imaging software for a better user experience.
It will also develop new imaging effects that will employ AI facial reconstruction tech, AI algorithms, along with others to improve the application of beauty solutions, and will be designed and tuned for the “Indian skin tones”.
Moreover, the Hyderabad team will also be leading innovations for other countries, including South Asia, Japan, Middle East, Africa, and Europe. The Chinese smartphone maker Oppo said that the lab will also work towards developing solutions for video, still photography, and research on Full Dimension Fusion (FDF) Portrait Video System technology.
The Indian lab is dedicated to testing phone cameras in different artificially set scenes and analysing data produced from those samples. Equipped with specialised machines to test various light sources with different photography/videography scenarios, the lab is aimed at improving the complete performance of the smartphone by bringing more optimisations to the camera technology.
Commenting on the setup of the lab, Tasleem Arif, Vice President & Head, R&D Oppo India said, “Imaging technology has always been a focal point of Oppo India R&D. With this lab set-up, while we work towards elevating the overall camera experience for our users, our focus is on localization of Global solutions and developing new solutions which can be globalized. What we will be developing in India Camera lab will end up in the hands of millions of Oppo users across the globe.”
As of June 30, 2021, the Chinese smartphone maker has applied for over 8,800 image patents worldwide and owns over 3,500 granted patents. Oppo India recently launched its flagship Reno 6 series of smartphones, which the company claims is a perfect example of its determination in video technology with its industry-first Bokeh Flare portrait video.