Ever since NVIDIA launched their new RTX 20-series graphics cards, their only competition was the older GTX-10 series, especially the GTX 1080 Ti which performs almost identical to the RTX 2080 that too at a lower price. As such, NVIDIA was hellbent on getting rid of the high-end Pascal cards utilizing every possible strategy, including game bundles, discounts, and other offers. The goal finally seems to have been fulfilled.


There are legit no 1080 Ti’s available in the market anymore. Online retailers like Newegg and Amazon have got some, but they are all ridiculously overpriced, none of them less than a thousand dollars. The same thing goes for the 1080s, they are all gone and the ones that are still available are priced over the top. However, it’s not all bad and if you’re looking for a 1440p or 1080p card, you’ve got lots and lots of options both from NVIDIA as well as AMD.

The GeForce GTX 1060 is priced exactly at its MRP of $200, while the higher end GTX 1070 and 1070 Ti have gotten significant price drops. The former is available for $335, almost fifty bucks less than the launch price while the 1070 Ti is being sold for an even more enticing price of $380 which is a fat $70 less than the MRP. Earlier this quarter, these two cards were within $10 of each other, pretty much making the 1070 redundant. The present pricing is much more reasonable, keeping both the graphics cards relevant.

NVIDIA graphics card prices

Moving on to the Turing cards, although the prices haven’t dropped by even a dime (unsurprisingly), most of the models are back to their launch prices of $500 for the RTX 2070 and $700 for the RTX 2080. The 2080 Ti, however, is a different story altogether. The Turing flagship is being sold for a $100 premium for no apparent reason. At present, it is priced at $1400, $200 higher than NVIDIA’s FE cards and $300 more than the “starting” price.

Team red also has a couple of extremely viable options in the form of the Radeon RX 570 and the RX 580 (8GB). These cards are way below their MSRPs with the 570 priced at $150, $20 less than its launch price while the 580’s $190 tag is a healthy $50 cheaper. Both these cards are strong mid-range performers with the 580 giving NVIDIA’s GTX 1060 a run for its money all the while being somewhat cheaper.

AMD Radeon graphics card prices

Unfortunately, AMD’s higher-end offerings aren’t all that appealing, with the Radeon RX Vega 56 priced at $415 and the Vega 64 pegged at $500. Both these cards were insanely priced during the mining craze, but are now back to their MSRPs. However, they still aren’t worth it. The same can be said for the recently released RX 590 whose priced hasn’t budged an inch either. Presently it sits just below the $300 mark while offering marginally better performance than the 580.

Well, that’s that. While the mid-range GPU market is full of competitive products, from both the brands, the same can’t be said for the high-end and enthusiast sections. The RTX 2080 Ti is priced even higher than its MSRP while the rest of the RTX cards and even Vega cards (despite being sold at the launch prices) aren’t quite the catch. And it’s going to stay this way for the time being, at least till something new is unveiled either from NVIDIA (mid-range Turing) or AMD (possibly 7nm Navi).

Further reading:

Info-graphics: Hardware Unboxed


  1. Umm i think u should mention the prices in INR since mostly your readers are Indians, n maybe yourself too and also the sites like newegg, why even mention those , they charge like hell to ship the product to india.

    • Unfortunately, Indian prices too high. Even if you buy from Newegg and get it shipped to India, it’ll be cheaper than the local pricing.

  2. You have seen only online prices. Go check your local retailers. Worth the shot. I found my prove 5000₹ more priced online than the local reatiler

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