NVIDIA GeForce GTX 1060 is one of the most popular GPUs in the market, and it just got a significant drop in its price. Launched in 2016, the GTX 1060 is still one of the most widely used graphics cards on PCs. Now that a successor is on its way, the price of the card has gone down.
Reports from Cowcotland suggests that NVIDIA GeForce GTX 1060 has been experiencing frequent price reductions since October 2018. It’s currently available for its lowest retail price of just 179.99 Euros. The model available for this price is the 6 GB custom variant. The 3 GB model can be expected to be even more affordable. The current price of the 6 GB model is around 10 percent less than last week.
There are multiple reasons behind this gradual fall in the prices, one of which is the widely discussed issue of over-supply and inventory of previous generation cards. NVIDIA overproduced GP106 GPU based cards during the cryptocurrency boom and expected to sell them off in the future. But the unexpected crash of the crypto market led to NVIDIA sitting on a huge pile of unsold cards and the company is trying its best to sell them off before the next quarter.
Another reason is the upcoming launch of the successor to GeForce GTX 1060, the GeForce GTX 1660. NVIDIA just launched GTX 1660 Ti as a replacement for GTX 1070 and although these cards aren’t the best the company has to offer, they still deliver a great performance to price prospect. The Turing architecture-based GeForce GTX 1660 could be expected to be priced somewhere in the range of $200-$250, same as a reference GTX 1060 and will provide better performance than the previous generation Pascal card. So, trying to sell as many GTX 1060s before the launch of GTX 1660 only makes sense for NVIDIA.
The GTX 1060 has been the most popular GPU amongst gamers since last the 2 years according to Steam’s Hardware Survey. It’s still powerful enough to run almost every game at 1080p resolution. The price reduction is obviously great news for gamers on a budget. Now, customers have a choice to make, they can either grab this amazing deal and get themselves an older generation card for a reduced price or they can wait for the Turing based GTX 1660 to launch with slightly better performance but at a higher price.