After a long wait, we finally have the Mi Band 4 from Xiaomi in India. To say that there was decent hype surrounding this fitness tracker’s launch would be quite an understatement!
For a price of just Rs.2299, you’re getting an AMOLED display panel and all the relevant sensors that would make its competitors shudder in fear and rightly so.
Xiaomi was emphasizing their product ecosystem during the launch quite vividly today and their Mi Band line was the first device that got them started on their uphill journey. With competitors like Fitbit and Garmin struggling to compete in terms of pricing, Xiaomi went all out and sent the world into a tizzy by launching the original Mi Band a few years ago.
This particular product line has now grown by leaps and bounds whilst boosting the growth of other IoT products that Xiaomi offers in India. For a price of Rs. 2,299, the Mi Band 4 offers multiple fitness modes, swappable bands, a bright multicolour display with “Unlimited” watch faces, music control, 5ATM water resistance and a stellar battery life.
It will be interesting to see how Xiaomi further markets this device in the Indian market. Obviously they’ve got the pricing right, but will they finally make the jump to the offline market for their wearables? Only time will tell. But considering the price, the specs and the competition, this seems like a home run from Xiaomi.