Spotify is helping users in terms of bringing in an interactive ad format designed for the podcasts. It ensures that a user has easy access to a promo code. Spotify podcast ads have a new feature now which is being tested and is called ‘In-App-Offers’.
‘In-App-Offers’ give these Spotify podcasts the ability to have an embedded link on the page of episodes. This will further take the user to the advertiser’s webpage. The webpage now will automatically show the promo code too. Users will now not need to remember the Spotify podcast ads’ promo codes as it will be easily accessible.
This is just the start for the Spotify’s interactive ads feature as there is more to come. Below the Spotify podcast and the description now there will be a new section titled “Episode Sponsors”. This will lead the user to the advertiser’s webpage. Spotify podcast ads will change as promised with the new Streaming Ad Insertion (SAI) technology.
Spotify has also mentioned that it would provide the producers and advertisers with detailed information such as stats which will show the actual ad impressions, frequency, reach and anonymized audience information.
Spotify podcasts are getting increasingly popular as the app has been trying to push the podcasts. Now it has made it easier for listeners to get an advantage of the discounts available in the app.
“The average podcast listener has heard a countless number of ads ending with promo codes or show-specific websites, carefully repeated three times so as not to forget it.”
“In-App Offers makes it vastly simpler for listeners to redeem deals whenever they come back to the app, and we can all benefit from one fewer ‘w-w-w-dot’ spelling lesson from our favourite podcast creators,” said Joel Withrow, the senior product manager of Podcast Monetization at Spotify, in his statement.
Spotify is trying to design and make the app appealing to the users who prefer listening to Spotify podcasts. People, while listening to Spotify podcasts, usually are already occupied with some activity like cleaning, cooking, gyming or driving.
This means that the listeners have to keep in mind the offers they hear while listening to the Spotify podcasts and then look for those offers, which can be pretty tiring and time-consuming too! This new product is still ongoing testing in the US, with Harry’s on ‘Last Podcast on the Left’ and in Germany with ‘HelloFresh on Herrengedeck’.
For podcast creators, it’s going to get easier and they no longer will need to spend extra time by repeating the key points multiple times to make sure listeners have heard it. They can say it once and continue because the new feature will take care of it.