Instagram’s Threads Is Their Attempt At Dethroning Snapchat

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Back in May, Instagram stopped working on its new messaging app called ‘Direct’ after spending about two years developing and testing it. Now, according to some reports, its parent company Facebook is developing a companion app for Instagram called Threads. It is meant to be their own version of Snapchat, and quite clearly, Facebook wants a piece of the pie Snapchat is currently feasting on.

So how does Threads work? Quite similar to Snapchat, it focuses on private, person-to-person content sharing. It automatically shares the speed, location and battery life with your “close friends” on Instagram. Not just that, it also supports the more typical text, video and photo messages.

The screenshots of Threads show some of the statuses that are available for the users to use. Enabling the ‘Automatic Updates’ option will allow the app to set a status depending on the location, speed, movement and battery, which will be shared with the members of the “close friends” list.

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The application looks quite similar to the messaging section within Instagram, which can be a good thing when it comes to usability and adaptability. The messages that you receive will be shown in a central field, and a green dot will let you know if that friend is currently online. The app will also let you see the Instagram stories from your friends so you don’t have to switch back and forth.

Currently, there is no launch date for Threads and it won’t be too much of a stretch to think that it might never make it to the public. Facebook might just dump Threads, as they did with Direct.


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Vineet Washington
Gamer and tech enthusiast. Video games are like oxygen and technology is like water. Can't live without them.

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