Indian Smartphone Market Dominated by Chinese Brands – Shipped Over 150M Units in 2020

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According to Counterpoint Research, Chinese smartphone brands have registered a strong performance over the last year despite the county’s ongoing anti china sentiments and coronavirus pandemic.

The start was rough as smartphone shipments dropped more than 40% YoY compared to Q2 2019, mainly due to the lockdown imposed during the coronavirus pandemic. But it picked up the pace after the Q3, and later in Q4, the total of 43.9 million units shipped, registering a 4 saw 13% growth over the Q4 2019.

The total number of shipments reached 150 million this year, dropping 4% compared to the last year. The demand picked up during the final quarter of 2020 due to various festivals around the country.

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Chinese brands accounted for 75% of the total market share in the India, highest since 2014. Xiaomi again topped the list with a 26% market share, followed by Samsung with a 21% market share.

“Made In India” helped Chinese brands to stay in the game

Vivo constituted 15% of the market, and it reclaimed the title of top offline player, but it registered declined 13% YoY due to the nationwide lockdown during the coronavirus pandemic.

Then at the fourth position, we have Realme that crossed the 20 million units mark for the first time, thanks to the high demand budget smartphones, filled in by its Narzo and C series smartphones. It registered a growth of 22% YoY, making it the highest growing brand in 2020.

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Apple, which recently announced its first quarterly earnings of 2021, has performed extraordinarily globally. In India, the Cupertino giant shipped over 1.5M units in a single quarter and reported 93% YoY growth in 2020.

Well, Nord worked out quite well for OnePlus, as the Chinese smartphone brand crossed 3 million shipments in a year for the first time and had a 200% YoY growth in Q4 2020.

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Last year, Micromax also re-entered the Indian Smartphone market with its newly launched IN series, which helped them reach its highest market share in the last six quarters. Counterpoint suggests that 2021 could be a significant year for Indian brands, and they can experience some growth in the coming months.

According to Counterpoint, 5G smartphone shipments crossed 4 million units in India, consisting of OnePlus recent 5G smartphones and Apple’s iPhone 12 series devices. Further, 5G smartphone shipments are expected s to reach 38 million units in 2021.

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Abhinav Kaustubh
Jack of all trades, master of none

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