Fujifilm yesterday unveiled the new FUJIFILM X-A7. It’s the latest addition to the X Series range of lightweight mirrorless digital cameras and promises outstanding image quality. Thanks to its flip-out LCD screen, it’s going to particularly appeal to vloggers and selfie enthusiasts.
All the usual creative modes from the X-A5 have made their way to its successor with some physical tweaks to the camera body along with performance upgrades. But is it a good buy?
The screen has been enlarged to a 3.5-inch LCD with 2.7 million pixels on a touch-sensitive display. Surprisingly, despite the increase in screen size, the X-A7 is significantly lighter than the X-A5.
The X-A5 can technically shoot 4K, but only up to 15 frames per second. In other words, it’s not practical for shooting 4K. The X-A7 on other hand manages 4K at up to 30 frames per second, from the full width of the sensor. For a more cinematic look, a 24 frames per second is also available. Furthermore, this is the first X Series model that features a “vari-angle” monitor and allows users to adjust it at any angle. It can be used in conjunction with the Portrait Enhancer Mode for self-portraits of better quality.
India is an evolving market and so are the demands and expectations of our customers. As one of the enablers in the imaging world, we always strive to introduce technology that strengthens our capabilities, while allowing our users to effortlessly click and share. We are thrilled to announce the launch of X-A7, the latest addition to the X Series line-up that offers cutting-edge technology and is packed with unique features. The latest model is a perfect companion for travel photographers as well as Vloggers to refine their photography experience and is yet another landmark product in Fujifilm’s mirrorless range.
Commented by, Mr. Haruto Iwata, Managing Director, Fujifilm India Pvt Ltd.
At Fujifilm India, we take pride in providing the innovative technology to our customers by creating products that enhance their experience. The newly launched X-A7 offers latest technology & features, making it an ideal choice for vloggers who are looking for compact yet an advanced photography & videography device. With the launch of this camera, we want users to expand their existing capabilities to gain an enhanced creative edge.
Elaborating about the product, Arun Babu, General Manager Electronic Imaging and Optical Device, Fujifilm India Pvt Ltd, said,
Key Features of Fujifilm’s X-A7
Newly-developed image sensor and AF performance
- The X-A7 features a newly-developed 24.24MP APS-C sensor. Together with Fujifilm’s color reproduction technology, it produces vibrant colors in what Fujifilm calls “memory colors,” to achieve impressive image quality.
- The sensor is capable of producing clear images with low noise even at the ultra-high sensitivity of ISO51200, which is particularly useful when shooting a fast-moving subject or in low light.
- It leverages copper wiring to enable high-speed data readout, and features 8.5x more phase detection pixels than its predecessor. This enhances AF tracking, and also allows users to attain fast and accurate auto focus even in low light.
Build and Battery
- The X-A7’s stylish camera body weighs just 320g, which is about 41g lighter than the current model.
- Its energy-efficient design allows users to take approx. 440 frames per charge in “Economy” Mode and 270 per charge in “Standard” Mode.
Enhanced video recording functions
- The X-A7 reads data from all the pixels on the sensor and uses the ample information equivalent to 6K to produce 4K video.
- It is capable of recording smooth 4K/30fps video and can record at 60fps in full-HD and HD video modes.
- The HD High-Speed Video function records HD video at up to 4x frame rate to achieve smooth video even when replaying a fast-moving subject in slow motion.
- The camera comes with 3.5MM jack converter out of the box.
Bright and large rear-panel LCD monitor
- The X-A7 features a large 3.5-inch LCD monitor. With a wide aspect ratio of 16:9 on its rear panel, it provides a touch-response performance equivalent to or better than most smartphones. Furthermore, the new “Smart Menu” is really useful for adjusting the picture brightness, bokeh level, and aspect ratio on the go.
- The rear LCD monitor boasts a maximum luminous intensity of approx. 1,000 candelas.
- This is the first X Series model that features a “vari-angle” monitor. It can be adjusted to any angle, making it easy to shoot from high as well as low-angles.
Diverse shooting modes for photographic creativity
- “Bright Mode” has been added to the Advanced SR Auto function, designed to automatically select the optimum shooting mode. Fujifilm’s High Dynamic Range (HDR) technology is fully utilized to produce brighter and more vivid pictures.
- For the first time in the X Series, the X-A7 offers “Light Trails” as a “Scene Position” mode for the chosen scene. This option uses long exposure to capture trails of light, e.g. car’s headlight.
Connectivity with smartphones and tablet devices
- Using the Bluetooth Low Energy technology, the X-A7 can automatically transfer stills and videos to a pre-paired smartphone or tablet device. The enhanced connectivity and connection stability enable instant sharing of photos on social media.
- The X-A7 also supports wired data communications with smartphones and tablet devices (requires a “USB type A to C” adapter).
Price and Availability:
At first glance, you can see how Fujifilm has gone for a retro/classic design style, with a two-tone colour scheme. The new X-A7 is available in five colour variants- Silver, Camel, Dark Silver, Mint Green and Navy Blue. The camera will be available with a XC 15-45mm lens kit at an MRP of INR 59,999.
