Disney has now started to reduce spending on Facebook and Instagram ads as there has been a rising concern and boycott from companies due to the presence of hate speech on social media. There is a long list of companies that have joined in to downsize their spending on Facebook and Instagram ads.
It has already been reported that other companies have also reduced their spending on advertisements due to the same reason on the month of July itself. There is a growing concern over the spread of hateful content on social platforms. This has resulted in an uproar because these social platforms have not taken action against the hateful content on them.
Companies have demanded that these two platforms, especially Facebook and Instagram, should change their policies about how they should handle hate speech and misinformation. Disney+ was being promoted a lot by Facebook but now it has stopped. A source has also said that Disney stopped advertising for Hulu too on Instagram, which is owned by Facebook.
It is reported that the other divisions of the company have reviewed their plans. The whole #StopHateforProfit boycott was organized by civil rights organizations including the Anti-Defamation League, the NAACP, Color of Change, and Sleeping Giants started on July 1st. Companies like Hershey, Honda, Ben & Jerry’s, and Verizon have also stopped using Facebook’s platform to promote their products.
It has been reported, going by the estimates provided by Pathmatics, that Disney was the top U.S. advertiser on Facebook for the first half, as stated by the Wall Street Journal. The research organisation has estimated that Disney’s spending on Facebook ads for a good six month period has been at $210 million.
Many other companies have not been a part of the boycott formally but have also pulled out advertisements from Facebook and other social media sites. Companies like Coca-Cola, Lego, Starbucks, Unilever and Microsoft too have stopped advertising on Facebook and Instagram in the month of August.
A Facebook spokesperson mentioned in the last month that the social platform is currently “focused on the important work of removing hate speech and providing critical voting information.” The specific time frame for Disney’s reduced advertisement spending on Facebook is still not clear enough, according to the report published.
Many other companies, as mentioned, have pulled out of the social media site. Unlike those companies, Disney has now decided to silently shift its advertising plans from the social platform.
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