Zoya Akhtar’s Made In Heaven is Exactly What Amazon Prime Needs

- Advertisement -

Over the last couple of years, we’ve seen Amazon Prime and Netflix competing heavily to produce original Indian content. The first blow came from Amazon with critically acclaimed shows like Inside Edge, Breathe & Laakhon Mei Ek. Made in Heaven, created by Zoya Akhtar & Reema Kagti is the latest show to join the ranks of the services’ offerings. It’s become clear now that Amazon is treating India with special importance, given the amount of content it has produced ever since the service made its debut in 2016.

zoya akhtar made in heaven
Zoya Akhtar

Like most of Akhtar’s previous work, Made In Heaven focuses on interpersonal relationships between multiple characters, treating each of them with enough care so as to be relatable. The web-series released on 8th March and has been received positively by critics and audiences alike. This just goes to prove how much importance Amazon has been giving India, having released a lot more exclusive content than its competitors. While Netflix has had its fair share of exclusive Indian content, it can’t match Amazon when it comes to sheer quantity. That’s not to say that Netflix hasn’t been trying.

Much of it can be attributed to Prime’s early debut in India. The streaming service launched more than a year before Netflix. This has given Amazon a very big headstart. And with that, the company has gone on to secure deals with major players in the Indian film industry. Zoya Akhtar is one of India’s finest modern filmmakers, and to have her backing Made In Heaven is a smart way to ensure people tune in to their service.

made in heaven
made in heaven
- Advertisement -

While not all of Prime’s offerings had good receptions, at least they exist as uniquely exclusive content. Made In Heaven‘s ferocious star cast, along with its behind the scenes talent has made sure the show speaks volumes about Amazon’s commitment to India. And now, we wait for Netflix’s next move.

Read More:

- Advertisement -

TechQuila is now on Telegram. Click here to join our channel (@techquilaofficial) and stay updated with the latest headlines

- Advertisement -
Rahul Majumdar
I've been writing here for quite a while. Tech, Gaming, Film, you name it. Lead Editor here at TechQuila. Occupational hazards include excessive gaming & movie-binging sessions. Most active on Twitter!

Leave a Reply

Related posts


Latest posts

Humans are So Adaptable Because of Earth’s Climate From 320,000 Years Ago

Researchers have figured out how the environment influenced the humans of early and middle stone age and their technology.

Glowing Zebrafish Wins 2020 Nikon Small World Photography Competition

The annual Nikon Small World photography competition brings to light the smallest marvels that exist on this beautiful planet. Let us have a look at the winners!

Old Faithful Might Go Quiet, Just Like it Did 800 Years Ago

The Old Faithful is a geyser that erupts with captivating punctuality. However, experts are saying that it may go silent, as it did 800 years ago.

Next Article Loading